Chapter 4: Consumers and Stakeholders

4.1 Current Consumers’ Characteristics

4.1.1 Demographics
• Age : 12 – 40 years old
• Gender : Male and Female
• Education : primary school and above
• Occupation : Students and working executive
• Income Range : RM500 – RM4000
• Race & Ethnicity : All races
• Geographic Location : Urban

4.1.2 Physiographic
• Perception : product that involve with battery’s user
• Learning : TV advertisement, Internet, Magazines
• Motivation & Needs : Products that have long lasting performance
• Attitude & Personality : Brand and advertising
• Lifestyle : Modern and Up-to-date




4.2 Stakeholders’ Characteristics

4.2.1 Primary

• Chairman
Setting up company goals and vision as well as supervising company development in collaboration with the board of directors.

• Board of Directors
Directing the employees of the company to achieve organization goals.

• Shareholders
Investing money to the company in interest of a share on its profit.

• Employees
Contributing to the company in cooperation with their directors, in exchange for the wages to support their live.

• Consumers
Spending money for the goods produced by the company if they are in good quality or with a good branding, which contributes to the company revenue.


4.2.2 Secondary

• Distributors
Aids the distribution of the goods produced while earning from the service provided.

• Media
Helps advertising the brands or the products and create awareness among consumers when the company willingly invests for a scheduling time.

• Banks
Provides loan as funding backup to the company, and as a finance agency that makes financial procedure easier.