Panasonic Battery can be found in mostly every grocery shop, shopping mall, Watson, Guardian … so do Panasonic EVOLTA Battery. With the interview of the cashier, Panasonic batteries have a good sale in the market due to choices and prices.
9.2 Online Survey
The online survey was conducted from 18th to 20th of November 2010, with a total of 45 participants. The survey aims to study the battery’s consumer’s behavior and the brand awareness. The result shows that among the 80% of the samples that are aware of the Panasonic battery, but only 13% of them know about Panasonic EVOLTA battery, which is very low in product awareness. On the other hand, after the introduction of Panasonic EVOLTA, result found that 31% of them will be loyal to it, 47% will be still consider the price, it is a big increasing product awareness if Panasonic is well expose to the consumer.
9.2.1 Survey Result
QUESTION 1: Gender
About 45 people participate in this survey, 33% of them are male and the other 67% are female.
Question 2: Age
Most of the participants are in the age around 19-25 young adult, 98%.
Question 3: Occupation
93% of participants are students and the other 7% is currently working.
Question 4: Income / allowance
The chart show the income/allowance of the participants.
Question 5: Have you buy a battery before?
Most of the participants are a battery consumer.
Question 6: What is the battery used for?
Survey found that most of the participants buying battery for their clock and the other home appliances electronic devices.
Question 7: What type of battery size do you normally buy?
Result found that AA size batteries are the most common battery consumer buy
Question 8: What attracts you to buy the battery?
PRICE
PACKAGE DESIGN
FEATURES
BRAND
PERFORMANCE
About 45 people participate in this survey, 33% of them are male and the other 67% are female.
Question 2: Age
Most of the participants are in the age around 19-25 young adult, 98%.
Question 3: Occupation
93% of participants are students and the other 7% is currently working.
Question 4: Income / allowance
The chart show the income/allowance of the participants.
Question 5: Have you buy a battery before?
Most of the participants are a battery consumer.
Question 6: What is the battery used for?
Survey found that most of the participants buying battery for their clock and the other home appliances electronic devices.
Question 7: What type of battery size do you normally buy?
Result found that AA size batteries are the most common battery consumer buy
Question 8: What attracts you to buy the battery?
PRICE
PACKAGE DESIGN
FEATURES
BRAND
PERFORMANCE
The charts show what are the consumer cares, when buying a battery.
32/45 people care about the price, 12/45 people care about the package design, 24/45 people care for the product features, 34/45 people care for the brand, 38/45 people care for the product’s performance
Question 9: Which battery brands do you know?
Energizer
Panasonic battery
Eveready
GP
The charts show the brands awareness of battery consumer.
Result found that 44 /45 people know about the Energizer, Panasonic battery 36/45, Eveready 39/45,
GP 16/45. Energizer get the most awareness from the consumer.
Question 10: Where did you heard of the battery brand from?
Survey found that consumer get the product info mostly from TVC 29/45 people, print ads 5/45, from mouth 8/45, other 3/45.
Question 11: Do you know what Panasonic EVOLTA is?
Result found that, 80% of people know about Panasonic battery, but only 13% of people know about Panasonic EVOLTA.
Question 12: If you know that Panasonic EVOLTA holds the World Guiness Record on the world’s No.1 Long Lasting Battery will you be loyal to it?
Result found that there are 31% of people will loyal to Panasonic EVOLTA that believe have the greatest performance, but there were 47% of them will still consider the price, 8% maybe, 2% will still loyal to their brand.
32/45 people care about the price, 12/45 people care about the package design, 24/45 people care for the product features, 34/45 people care for the brand, 38/45 people care for the product’s performance
Question 9: Which battery brands do you know?
Energizer
Panasonic battery
Eveready
GP
The charts show the brands awareness of battery consumer.
Result found that 44 /45 people know about the Energizer, Panasonic battery 36/45, Eveready 39/45,
GP 16/45. Energizer get the most awareness from the consumer.
Question 10: Where did you heard of the battery brand from?
Survey found that consumer get the product info mostly from TVC 29/45 people, print ads 5/45, from mouth 8/45, other 3/45.
Question 11: Do you know what Panasonic EVOLTA is?
Result found that, 80% of people know about Panasonic battery, but only 13% of people know about Panasonic EVOLTA.
Question 12: If you know that Panasonic EVOLTA holds the World Guiness Record on the world’s No.1 Long Lasting Battery will you be loyal to it?
Result found that there are 31% of people will loyal to Panasonic EVOLTA that believe have the greatest performance, but there were 47% of them will still consider the price, 8% maybe, 2% will still loyal to their brand.
9.2.2 Survey Conclusion
Throughout the survey, we can see that the product awareness of Panasonic EVOLTA is still very low. The reasons are Panasonic EVOLTA are still new and haven well exposes to the Malaysian. Performance and price are the primary concern when making purchase decision. And most of them get know of the product from TVC, by all these result will be very important for us when proceeding into ad production, as we could refer it as a guideline and understand the consumer behavior better.
Throughout the survey, we can see that the product awareness of Panasonic EVOLTA is still very low. The reasons are Panasonic EVOLTA are still new and haven well exposes to the Malaysian. Performance and price are the primary concern when making purchase decision. And most of them get know of the product from TVC, by all these result will be very important for us when proceeding into ad production, as we could refer it as a guideline and understand the consumer behavior better.
