EVOLTA - AV Production major

EVOLTA
TAY SHEN THUU 1071117968

Demographics
Age : 12 - 25 years old
Gender : Male and Female
Education : Primary school, secondary school, college
Occupation : Students and working executive
Income Range : RM1800 – RM 3000
Allowance : RM300 – RM 500
Race & Ethnicity : All races
Geographic Location : Urban

Psychographics
Perception : Consumer that aim for longer lasting battery.
Learning : TV advertisement, Internet, Magazines
Motivation & Needs : Emotional Engaged to advertisement, Words of mouth
Attitude & Personality : Gamer, Racing car player
Lifestyle : Game freak

FINAL PRODUCT_EVOLTA_1071117968

CONCEPT BOARD


STRATEGIES BOARD


VFX BOARD

Video Editing
Color correction



process: after effect, auto contrast, auto color, auto level, hue and saturation, masking


Gameboy Screen Tracking
original video with green tracking point.


color correction


process: after effect, find bright area tracking, masking


Day to Night



Elements needed
Moon


Stars
photoshop

process: after effect, auto contrast, auto color, auto level, hue and saturation, masking, cc radial fast blur.


Product shinning



process: after effect, cc light ray


Ending


process: Photoshop, after effect, cc radial fast blur.

Story Board

Hero sitting and playing gameboy outdoor. (morning)

Close up on hero playing gameboy seriously.

Suddently battery run out, screen black out, Hero try to fix it.

Hero leg walk into a old grocery shop to buy batery.

Hero passing the goods in grocery shop.

Hero buying battery with shop keeper.

shop keeper passing 2 piece of unbranded battery to hero.

Battery run out again fast.

Shop keeper passing 2 pieces of unbranded battery to hero again.

Problem repeatly, and shop keeper provide lousy batery again...

Mascot bruce PoP out susprisingly holding Evolta battery, shop keeper

was shock.

Mascot Bruce blow away the shop keeper, and show Evolta to Hero.

Showing Evolta with close up.

Demo on insert battery to Hero’s gameboy.

Hero devices get alive, continue playing.

Product, brand, tagline, mascot.

Hero still playing happily till night.

Information of Evolta's event on facebook.