EVOLTA or known as EVOIA in some country is Panasonic’s most recent battery creation. The name EVOLTA comes from the word “Evolution” and “Voltage”. Evolution signifies the “growth” while voltage symbolizes “great power”. EVOLTA had made to the Guinness Worlds Records (GWR) on January 15th 2008 and re-certified on March 5th 2010 as the World’s No.1 long-lasting AA alkaline battery. EVOLTA has also set the GWR as the longest distance covered by a battery-operated remote-controlled model car.
In designing EVOLTA, Panasonic focused on improving the Structure Evolution, Material Evolution and Manufacturing Process Evolution. The first is the material revolution which uses high-reactivity materials which extracts more power from cathode providing better performance than Panasonic’s batteries prior design. The second is the process revolution which uses ultra-high-density filling technology which increased the filling volume for additional anode and cathode materials. There is also ultra-high-volume electrolyte technology which
fills the entire available space, resulting in higher volumes. Lastly is the structure revolution which increased the inner volume by drastically reduces the bulk of gasket and can that provides space for more active ingredients. It also has enhanced safety by yielding a shelf life of seven years.
EVOLTA is sold in Malaysia market at the price of RM 12.99 for four-in-a-pack EVOLTA AAA and AA while it is RM 6.99 for two-in-a-pack EVOLTA AAA and AA. However, EVOLTA battery size C and D is not sold in Malaysia yet.
1.2 Problem Statement and Issues
Deciding on which battery to buy may be confusing due to the choices available, design of the brands package are just look the same. How to make Panasonic EVOLTA more recognizable and noticeable by integrating marketing, advertising and creative strategies to ensure the Panasonic Battery are the leading brand in customer’s minds.
1.3 Objectives
• To study the product, brand, company, market place, and industry of electronic devices.
• To understand the market, consumer behaviors.
• To be able to analyze, deduce, and develop a better advertising and creative strategies on Panasonic EVOLTA.
1.4 Aim
To widely expose the Panasonic EVOLTA to the market and increase brand awareness as well as increasing sales.
In designing EVOLTA, Panasonic focused on improving the Structure Evolution, Material Evolution and Manufacturing Process Evolution. The first is the material revolution which uses high-reactivity materials which extracts more power from cathode providing better performance than Panasonic’s batteries prior design. The second is the process revolution which uses ultra-high-density filling technology which increased the filling volume for additional anode and cathode materials. There is also ultra-high-volume electrolyte technology which
fills the entire available space, resulting in higher volumes. Lastly is the structure revolution which increased the inner volume by drastically reduces the bulk of gasket and can that provides space for more active ingredients. It also has enhanced safety by yielding a shelf life of seven years.
EVOLTA is sold in Malaysia market at the price of RM 12.99 for four-in-a-pack EVOLTA AAA and AA while it is RM 6.99 for two-in-a-pack EVOLTA AAA and AA. However, EVOLTA battery size C and D is not sold in Malaysia yet.
1.2 Problem Statement and Issues
Deciding on which battery to buy may be confusing due to the choices available, design of the brands package are just look the same. How to make Panasonic EVOLTA more recognizable and noticeable by integrating marketing, advertising and creative strategies to ensure the Panasonic Battery are the leading brand in customer’s minds.
1.3 Objectives
• To study the product, brand, company, market place, and industry of electronic devices.
• To understand the market, consumer behaviors.
• To be able to analyze, deduce, and develop a better advertising and creative strategies on Panasonic EVOLTA.
1.4 Aim
To widely expose the Panasonic EVOLTA to the market and increase brand awareness as well as increasing sales.
