TAY SHEN THUU 1071117968
Demographics
Age : 12 - 25 years old
Gender : Male and Female
Education : Primary school, secondary school, college
Occupation : Students and working executive
Income Range : RM1800 – RM 3000
Allowance : RM300 – RM 500
Race & Ethnicity : All races
Geographic Location : Urban
Psychographics
Perception : Consumer that aim for longer lasting battery.
Learning : TV advertisement, Internet, Magazines
Motivation & Needs : Emotional Engaged to advertisement, Words of mouth
Attitude & Personality : Gamer, Racing car player
Lifestyle : Game freak
FINAL PRODUCT_EVOLTA_1071117968
CONCEPT BOARD
STRATEGIES BOARD
VFX BOARD
Video Editing
Color correction
process: after effect, auto contrast, auto color, auto level, hue and saturation, masking
Gameboy Screen Tracking
original video with green tracking point.
color correction
process: after effect, find bright area tracking, masking
Day to Night
Elements needed
Moon
Stars
photoshop
process: after effect, auto contrast, auto color, auto level, hue and saturation, masking, cc radial fast blur.
Product shinning
process: after effect, cc light ray
Ending
process: Photoshop, after effect, cc radial fast blur.
Information of Evolta's event on facebook.