Chapter 7: SWOT Analysis

7.1 Strength
• World’s No.1 long lasting AA alkaline battery
• Good performance in variety of low-to-high drain devices test.
• Material Evolution, High-reactivity materials
• Process Evolution, Ultra-High-Density Filling Technology
• Structure Evolution, Increased Inner Volume


7.2 Weakness
• Price is more expensive compared with other alkaline battery
• No value-pack (8 pieces in a pack)
• Not well promoted in Malaysia


7.3 Opportunity
• Increasing of battery needed products.
• Consumer looks for long lasting product.


7.4 Threats
• EVOLTA battery has better performance but it cost more higher than the normal.
• Some customer care more price than the product performance.
• Currently only 2 type of EVOLTA battery sizes selling in Malaysia.
• Large number of people has no idea about EVOLTA battery and it performance.