Chapter 10: Precedent Studies

10.1 Advertising Strategy
Advertising strategies used currently to promote Panasonic Battery are as below:

10.1.1 Packaging


Buy 4 free 2 pack


10.1.2 Mascot (MR.EVOLTA)

Mr. EVOLTA is an original robot developed by world-renowned robot creator Tomotaka Takahashi.
Mr. EVOLTA has climbed the Grand Canyon and will attempt many other feats of endurance around the world relying upon only household batteries for energy.


MR.EVOLTA WORLD CHALLENGE 1



In May 2008, Mr. EVOLTA set out to scale the walls of the Grand Canyon to prove the long-lasting power of a mere two Evolta batteries. Wind, rain, and even hail tormented Mr. EVOLTA day after day, but on Saturday May 24, Mr. EVOLTA climbed a 530-meter rope to the top of the cliff in 6 hours, 46 minutes, and 31 seconds. Quite a feat! Mr. EVOLTA demonstrated the long-lasting power of EVOLTA batteries!

MR.EVOLTA WORLD CHALLENGE 2



In May 2008, Mr. EVOLTA accomplished the unprecedented—scaling the Grand Canyon powered by just two household batteries. Now, a new challenge: completing a 24-hour endurance test drive*1. The Grand Canyon climb took 6 hours 46 minutes 31 seconds. Can Mr. EVOLTA cruise the Le Mans circuit for four times that long!? The challenge takes place in early August, 2009, with updates on the challenge to be posted on this site. If the attempt succeeds, it is to be certified as a new Guinness world record!














10.2 Precedent Studies

ENERGIZER TVC

Space Station
When a damaged space station loses power, the Energizer Bunny® turns into a cosmic hero.


PANASONIC EVOLTA TVC