2.1 Product Name
Panasonic EVOLTA
2.2 Product Classification
Panasonic EVOLTA is an alkaline battery targeted at consumers that is durable.
2.3 Product Characteristics
2.3.1 Packaging : per pack (2 or 4 batteries in a pack)
2.3.2 Pricing : RM 6.99- RM 12.99
2.4 Product Range
AAA, AA, D, C (available only AAA, AA in Malaysia)
2.5 Distribution
This product is distributed both directly and indirectly. It is distributed directly to modern trade outlets such as major supermarkets, hypermarkets and convenience store retail chains etc, by online and offline. Since it can be bought from almost everywhere, it is an intensive distribution.
2.6 Product Life Cycle
2.7 The Brand
EVOLTA comes from the words "Evolution" and "Voltage." Evolution signifies "growth" and voltage symbolizes "unprecedented power."
EVOLTA affords people more convenience and comfort everyday by offering excellent performance.
Panasonic recognizes that power consumption in electronic devices is constantly changing. Due to the decline of electric consumption in high-drain devices like digital still cameras, the demand for long-lasting batteries for any type of equipment (from low- to high-drain products) is on the rise.
Responding to market demand, Panasonic developed EVOLTA. This evolutionary battery has been certified by GUINNESS WORLDS RECORDS as the World's No. 1 long-lasting AA alkaline battery*.
*GWR certified on Jan. 15th, 2008 and re-certified on Mar. 5th, 2010 following IEC standards averaged across seven test modes. Actual performance may vary depending on use.
Specific advertising claims may vary according to the laws and regulations in each country or area.
2.8 Brand Image and Implication
The brand is still in the introduction stage because the brand is still new for Malaysia battery market.
2.9 Strength and Weakness
Strength
• World’s No.1 long lasting AA alkaline battery
• Good performance in variety of low-to-high drain devices test.
• Material Evolution, High-reactivity materials
• Process Evolution, Ultra-High-Density Filling Technology
• Structure Evolution, Increased Inner Volume
Weakness
• Price is more expensive compared with other alkaline battery
• No value-pack (8 pieces in a pack)
• Not well promoted in Malaysia
2.10 Advantages and Disadvantages
Advantages
• Better performance
• Long lasting
• Not need to change battery frequently
Disadvantages
• Need to spend more money on buying EVOLTA battery
• Not well known
2.11 Unique Selling Proposition (USP)
World’s No.1 long lasting AA alkaline battery
2.12 Positioning Statement
Panasonic EVOLTA is the world’s No.1 long lasting AA battery, that target in all the battery needed product’s consumer.
