Chapter 8: Strategic Target Audience

8.1 Proposed Primary Target Audience

8.1.1 Demographics
• Age : 12-40 years old
• Gender : Male and Female
• Education : Primary school, secondary school, college
• Occupation : Students, Working executive
• Income range : RM500 – RM 5000
• Race and ethnicity : All races
• Geographic location : Urban


8.1.2 Physiographic
• Perception : Consumer who use battery needed product
• Learning : TVC, friends recommended, parents
• Motivation and needs : Emotional engaged to advertisement
• Attitude & Personality : Gamer, Care-free
• Lifestyle : Active